CRM (Customer Relationship Management) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Ever changing business dynamics and global competition requires constant evaluation and enhancement of CRM application strategy.

Our CRM practice encompasses all aspects of an organisation’s engagement with their customers. For instance, in order to boost your sales and exposure to a wider customer-base, we help you build and leverage your social presence using the social network CRMs. On other instance, we help you gain advantage of the inbound and outbound modes of marketing utilizing various marketing channels, such as mobile phones, e-mails, traditional mails, websites etc.